A/B Testing As a Way to Increase Engagement … and Inventiveness
The authority on mixternal comms
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F1e1e7568-3bb9-43e1-9da2-dcc1acc27a6b_697x376.png)
A/B testing (or split testing) is when you simultaneously use two different versions of the same idea to determine which one gets a better engagement rate. Version A versus Version B gets you the A/B in A/B testing.
No need to limit to two choices: A/B/C testing is a reasonable venture, but trying any more than that d…
Keep reading with a 7-day free trial
Subscribe to Mister Editorial to keep reading this post and get 7 days of free access to the full post archives.