Communications As Craftsmanship

How Communications Professionals Can Rise Above Banality

wood sculpture by David Pye

Greetings, Comms-rades,

The communications profession can be more than a job well done. If we want and try, the comms professional can achieve a level more often associated with handicrafts. Communications can be craftsmanship.

• Artificial intelligence, limited budgets and resources, cookie-cutter templates, and half-hearted work…