Corporate Comms Isn't Always Inspiring (But You Can Find Inspiration) (Part 2)

The authority on mixternal comms

In part one of this two-part series I introduced orthogonal thinking, showed how I apply the framework to Mister Editorial, and provided several examples of how to use it for storytelling, employee engagement, and stakeholder management.

Corporate Comms Isn't Always Inspiring (But You Can Find Inspiration) (Part 1)

As a reminder:

• Orthogonal thinking is a thought process that involves taking ideas, concepts, or perspectives that are …