🎉 📕 Mini-Book! Communications As Craftsmanship.
🎉 📕 Mini-Book! Communications As Craftsmanship.
How Comms Professionals Can Rise Above Banality
🎉 📕 Announcing the newest mini-book from Mister Editorial!
Communications As Craftsmanship
How Comms Professionals Can Rise Above Banality
The communications profession can be more than a job well done. Artificial intelligence, limited budgets and resources, cookie-cutter templates, and half-hearted work are threats to the quality of work and to our profession at large.
If we want and try, the comms professional can achieve a level more often associated with handicrafts. Communications can be craftsmanship.
Communications As Craftsmanship contains eight chapters:
Consultants Propose. Professionals Dispose.
Craftsmanship, Certainty, and Risk
Quality Is Imperative. Perfection Is Impossible.
The Effects of Technological Monotony
Diversity (Variation)
Durability
Messages, Medium, and Polish
The Future of Work in Communications
This mini-book is inspired by David Pye’s The Nature and Art of Workmanship. Pye died in 1993. He was an architect, industrial designer, and craftsman. For many years he was also the Professor of Furniture Design at the Royal College of Art in London. In Workmanship Pye explores the meaning of skill and its relationship to design and manufacture. I’ve applied his philosophy to the work of professional communicators.
Discounts for Members
Available as PDF.
Paid members: $3.95
Free members: $5.95
Everyone else: $7.95
(The mini-book is also available in Amazon’s Kindle store for $7.95)
Why Mini-Books?
Rather than searching Mister Editorial for content spread over many articles (and years!), mini-books provide thematic insights, best practices, templates, and how-tos all in one place.
More mini-books are planned. I welcome your suggestions for themes, as well as your feedback. Simply reply to this email.
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