The Art of Effective RTO Memos (Insider Comms™ From Amazon and Redfin)

The authority on mixternal communications

If you haven’t already, chances are next year you may have to help craft and send a memo that upsets some of your comfy white-collar staff: the return to office memo.

• According to Flex Index, in Q3 of 2024, 33% of U.S. companies required employees to come into the office full time.

Recently Amazon joined the growing list of Big Name companies—including Boeing, UPS, and JPMorgan Chase—to require employees to return to the office full time. It’s a slow-burning trend that reaches deep into 2023 when a few companies, like real estate company Redfin, made the early call.

Why should you care? Amazon may prompt other large companies—especially tech companies—to follow suit.

• And if a winning company like Amazon can make employees come into the office, 🤔 thinks the Boomer CEO, why can’t the 1,000 employees at my company do the same?

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This edition of Insider Comms™ is a two-fer, as I’m sharing RTO memos from both Amazon and Redfin.

• Let’s get into the similarities and differences and then see what we can glean from the best of both.