What Makes a Bad Newsletter?

I only want to make two points here.

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1. No two newsletters are alike

2. If you subscribe, it’s a good newsletter

No two newsletters are the same because no two audiences or topics are exactly the same.

Using examples of three newsletters I subscribe to: 

• Axios is quick and to the point, with few articles going beyond 400 words and few links to external sources. They use a graphic for every ar…