Writing tips, decision trees, and books
Insider Comms for internal comms
🌳 Don’t forget! Next Friday is Earth Day. Here’s a unique asset for your intranet or newsletter.
✍🏻 Write On
Silke Kramprich, corporate comms manager for Lenze, has been in the comms game for more than 20 years. So when she puts together a list of best practices for improving comms, I pay attention. Her latest article is a snappy synthesis of writing tips and techniques culled from a variety of sources.
In short, here are Ms. Kramprich’s five writing tips for the intranet:
Get the needs and purpose clear first
Make sure your headline and first paragraph convey the key messages
Write in a conversational tone and in plain language
Put your message in context to the narrative of your organization
Create scannable content
More on these five tips plus a few writing resources.
💭 My thought: Ms. Kramprich’s tips are spot-on for informational articles, like org changes, policy updates, event announcements, etc. Storytelling (narrative) articles take a different approach. You need, for example, emotion or surprise to lure the reader into a deeper or longer story, such as an employee profile, to create an emotional connection. (A topic for another day.)
Follow up with these two articles on Mister Editorial:
Meet Laura Colantuono, head of Internal Communications, International at The Kraft Heinz Company (The Switchboard)
Webinar: Are intranets still relevant? (Interact)
Ten Tips for IC Professionals to Earn a Seat at The Table This Year (Poppulo)
Have you ever drafted an internal communications piece and wondered whether it should be part of a broader comms campaign? If you have, you’re not alone. If you haven’t, Conor Ludden’s framework may still be helpful for your decision-making process going forward.
Decision trees are often used in business circles to visualize a series of sequential steps and arrive at some form of outcome or conclusion.
The characteristics of comms campaigns can vary, but the decision tree can be used to take a more strategic approach to your internal comms.
Read: What Is a Comms Campaign Decision Tree? (Mister Editorial)
P.S. Conor published his article on Mister Editorial. If you’re interested in sharing your insights with 2,000+ comms professionals around the world, email me email@example.com.
Internal Comms Adjacent
🙊 The Awkward but Essential Art of Office Chitchat (NYT)
🐌 Email Is Slow and Creates Distance. That’s Why It’s Great. (NYT)
GoGuardian - Senior Internal Communications Manager (remote, USA)
KPMG - Manager, Global Internal Communications (South Carolina)
Memorial Sloan Kettering Cancer Center - VP, Enterprise Communications (NYC)
University of Chicago - Director of Internal Communications (Chicago, hybrid)
Read Something Great
Subscribers bought several books in March from the Mister Editorial bookshop, including:
Principles: Life and Work by Ray Dalio
The Synonym Finder by J.I. Rodale, et al
Disclaimer: Besides running Mister Editorial, I work in employee comms at Splunk. The views in this newsletter are my own.